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WILMINGTON, Del. -- Glad SimplyCooking Microwave Steaming Bags is the first nonfood item to carry the Produce for Better Health (PBH) Foundation's new Fruits & Veggies-More Matters logo. The product is designed to steam vegetables in a "healthy, convenient, and safe way," according to Glad.
PBH president and c.e.o. Elizabeth Pivonka called the Glad product "a perfect fit with our 'Fruits & Veggies-More Matters' health initiative," which is meant to convey that "no matter how many fruits and vegetables you consume, more matters."
The product can also be used to prepare a range of meals with fresh ingredients such as fish, meat, and starch items.
SimplyCooking bags rolled out July 2 and are now available in stores across the United States and Canada.
PBH spokeswoman Jill Le Brasseur told Progressive Grocer the organization would be interested in working with other such items "that support our mission," although there were no commitments yet from other complementary nonfood products to carry the "More Matters" logo.
Nonprofit PBH is co-chair and member of the "National Fruit & Vegetable Program," comprising government agencies, nonprofit organizations, and industry collaborating to expand nationwide efforts to boost consumption of fruits and vegetables for improved public health.
The Glad Products Co. is a subsidiary of the Clorox Co., headquartered in Oakland, Calif. Glad products are developed and manufactured under a joint venture agreement among Clorox, Glad, and Procter & Gamble.