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StarKist Co. has rolled out an overhauled website, www.StarKist.com. The site, which builds on the goal of the company’s recent “Have You Been StarKist?" campaign to show consumers innovative ways to enjoy seafood, features over 80 meal solutions to help consumers easily incorporate more tuna into their daily diets.
“Getting ’Kist is all about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life," said Jennifer Albert, director of marketing at Pittsburgh-based StarKist, a wholly owned subsidiary of South Korean conglomerate the Dongwon Group. “With a variety of recipes for any meal occasion, beautiful recipe photography, helpful recipe tips and nutrition information, we know that www.StarKist.com will become a valuable resource for today's busy consumers.”
StarKist’s registered dietitian developed many of the site’s featured recipes to encourage more families to eat tuna, an excellent source of protein and heart-healthy omega 3 fatty acids.
Additional components of the new site are the ability of visitors to rate recipes, share them with friends and save recipes to a personalized recipe box; up-to-date information on StarKist promotional activities, including coupons and special offers; seafood-related health and nutrition news; and a special section devoted to longtime brand mascot Charlie the Tuna
Developed by Armonk, N.Y.-based IBM Interactive, the site now offers a unique, fluid visitor experience, cutting-edge technology and world-class usability, according to the vendor and StarKist.
"One of our core guiding principles was to provide content that would be fresh and relevant to StarKist’s consumers," explained IBM Interactive’s Dawn Goulbourn. “Encouraging consumer interaction through the enablement of features that support user-generated contributions, such as ratings, recipe submission and comments, will foster a sense of community and will help to keep the site interesting and authentic.”