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Natural and organic foods retailer Whole Foods Market launched a new application for the iPhone and iPad to promote wellness and encourage healthier lifestyles.
Called the Whole Foods Market Missions App, it was developed to help users eat better and live better via more than 70 challenges known as Missions, where users engage in a series of steps to earn badges and bragging rights. Each user creates their own profile to track the badges they earn and their favorite tips, which can be shared via Facebook, Twitter, and email.
"At Whole Foods Market our shoppers often come to us for advice on how to take charge of their health," said Chad Sarno, global "Health Starts Here" culinary educator for Austin, Texas-based Whole Foods. "The Missions App helps iPad, iPhone and iPod touch users incorporate healthy foods, exercise, and more through simple, everyday steps."
In addition to challenging customers to earn badges like Organic Avenger, Local Yokel, and Nutty Ninja, the Missions App also provides a database of more than 300 tips to help users succeed in their missions. Tips include advice on nutrition, food selection, storage, and cooking. The app also includes a store locator, which works just like Whole Foods Market Recipes, the company's first app launched in June 2009.
The Whole Foods Market Missions App is available for free from the App Store on iPad, iPhone and iPod touch or at itunes.com/appstore.