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VeriFone Systems, Inc. has formed an agreement with Isis, the joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, to integrate the Isis Mobile Commerce Application in current and future NFC-enabled product lines, a move which aims to accelerate the use of mobile commerce.
The companies have also agreed that their sales, marketing and implementation teams will collaborate to target large retail and petroleum/convenience merchants in previously announced Isis launch markets of Salt Lake City and Austin.
“This is a great opportunity to help launch Isis with retailers in Salt Lake and Austin and we are ready to provide the expertise and services necessary for a national rollout,” said Jennifer Miles, VeriFone EVP North America. “VeriFone customers will be able to leverage the integration of the mobile experience to engage consumers with new payment options, couponing, and loyalty services.”
VeriFone’s large market share of U.S. retailers, NFC-ready product portfolio and “payment-as-a-service” delivery model will help accelerate the wide scale introduction and the adoption of mobile commerce. VeriFone is in use by 70 percent of the top 200 retail companies in the U.S. and with more than one million NFC-capable VeriFone MX Solutions systems already deployed in the U.S.
“Payment systems at the point of sale provide crucial infrastructure for the development of mobile commerce,” said Scott Mulloy, chief technology officer, Isis “Our work with VeriFone helps bring to market the product and technical capabilities critical to success, but more importantly leverages VeriFone’s massive U.S. footprint to turn on Isis quickly and easily at large merchants.”
VeriFone will layer Isis interfaces and user experience onto its pre-existing integration at hundreds of thousands of merchant locations in the United States, alongside traditional payment forms. Merchants will become Isis Ready through a combination of new payment systems and NFC add-ons devices, as well as remote software upgrades of certain devices already in the field.