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As the year comes to a close, the president of the National Fisheries Institute (NFI), John Connelly, earlier this week served as the host of an online “Hangout” with trade media on the latest social networking site to hit the web, Google+.
As it sets sail aboard the latest social media platform, Christina McGinley, NFI’s communication coordinator, said the trade group will continue its focus on utilizing new venues to communicate with members and the media in 2012.
Google+, which launched this past summer, has already reached about 40 million users in just five months. As companies and organizations figure out how this new forum will fit into their overall communications strategy, NFI dove in with its first Hangout, or online video conferencing session, which allows up to 10 users to see and hear each other in the same place and time through video chat on Google+, all for free. During Hangout sessions, participants can view documents, share PowerPoint presentations, and edit and take notes simultaneously.
During NFI's “2011 Seafood Year in Review” Hangout, Connelly discussed the biggest moves in seafood over the past year, as well as offering a preview of what to expect at the upcoming Global Seafood Market Conference in January.