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Professional football players from the New York Giants, Pittsburgh Steelers, Denver Broncos and Jacksonville Jaguars have endorsed Forward Foods’ award-winning Detour protein bars.
The following four players have all signed multiseason endorsement agreements with Forward Foods:
- Steve Smith, Pro Bowl wide receiver for the New York Giants
- LaMarr Woodley, Pro Bowl outside linebacker for the Pittsburgh Steelers
- Eddie Royal, wide receiver/punt returner for the Denver Broncos
- Mike Thomas, wide receiver/punt returner for the Jacksonville Jaguars
“We were excited and proud to be approached by Steve, LaMarr, Eddie and Mike to support the Detour brand,” said Pat Muldoon, Forward Foods CEO.”All four of these players are among the best of the best – they’ve put in a lifetime of preparation and dedication, both to their physical capabilities and to their mastery of professional football. That’s exactly the type of achiever and athlete we want endorsing Detour.”
Detour, a nutrition industry leader in taste, cutting-edge innovation and high-performance protein products, is a natural solution for serious athletes. “Detour protein bars actually taste great, which is rare in the industry,” Smith said. “Growing up playing sports, I’ve tried a ton of protein products over the years, but when I found Detour, it instantly became my favorite. I feel privileged to partner with a product I personally use on a regular basis and truly believe in.”
Forward Foods manufactures and markets high-protein, snack and energy bars under the Detour brand. Since the introduction of the original bar in October 2002, Detour has grown into the leading high-protein brand in health and fitness stores. The brand has now expanded to more mainstream channels including grocery, drug store, mass merchant, club and convenience stores.