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OVERLAND PARK, Kan. - In an effort to increase overall milk sales and consumption, the Midwest Dairy Association based here is rolling out a new Gridiron Milk branded product line to schools and retail grocery stores for the 2007 NFL season. Omaha, Neb.-based processor Roberts Dairy Co. is distributing the product line in Kansas, Missouri, and Nebraska.
Packaged in 8 oz. plastic resealable containers, Gridiron Milk features all 32 collective NFL team marks, as well as highlights NFLRush.com, the NFL's interactive Web site for kids.
Gridiron Milk will be available year-round in a variety of flavors, including fat-free, 1 percent and 2 percent white; fat-free and 2 percent chocolate; and fat-free strawberry.
Adorned with the 3-A-Day of Dairy logo, Gridiron Milk further reminds
families to get the Dietary Guidelines for Americans' recommended three
daily dairy servings.
Midwest Dairy Association is a nonprofit, farmer-funded organization
responsible for increasing demand for dairy products on behalf of dairy
farmers in a nine-state region that includes: Minnesota, South Dakota, North
Dakota, Iowa, Illinois, Missouri, Kansas, Arkansas, and eastern Oklahoma.