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    NFL-Themed Milk Touches Down in Stores and Schools

    OVERLAND PARK, Kan. - In an effort to increase overall milk sales and consumption, the Midwest Dairy Association based here is rolling out a new Gridiron Milk branded product line to schools and retail grocery stores for the 2007 NFL season. Omaha, Neb.-based processor Roberts Dairy Co. is distributing the product line in Kansas, Missouri, and Nebraska.

    OVERLAND PARK, Kan. - In an effort to increase overall milk sales and consumption, the Midwest Dairy Association based here is rolling out a new Gridiron Milk branded product line to schools and retail grocery stores for the 2007 NFL season. Omaha, Neb.-based processor Roberts Dairy Co. is distributing the product line in Kansas, Missouri, and Nebraska.

    Packaged in 8 oz. plastic resealable containers, Gridiron Milk features all 32 collective NFL team marks, as well as highlights NFLRush.com, the NFL's interactive Web site for kids.

    Gridiron Milk will be available year-round in a variety of flavors, including fat-free, 1 percent and 2 percent white; fat-free and 2 percent chocolate; and fat-free strawberry.

    Adorned with the 3-A-Day of Dairy logo, Gridiron Milk further reminds
    families to get the Dietary Guidelines for Americans' recommended three
    daily dairy servings.

    Midwest Dairy Association is a nonprofit, farmer-funded organization
    responsible for increasing demand for dairy products on behalf of dairy
    farmers in a nine-state region that includes: Minnesota, South Dakota, North
    Dakota, Iowa, Illinois, Missouri, Kansas, Arkansas, and eastern Oklahoma.

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