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Through its "Cool Food for Kids" promotion beginning in October, the National Frozen & Refrigerated Foods Association (NFRA) will speak to millions of children and their families about the nutritional value of frozen and refrigerated food options.
Designed by Young Minds Inspired (YMI), a New Haven, Conn.-based educational marketing agency, the annual outreach program advocates responsible, balanced food choices, appropriate portion control, family mealtime and daily physical activity. YMI will distribute specialized curriculum materials that encourage good nutrition and physical exercise to more than 20,000 schools nationwide – roughly 8 million students and their families. Teachers receive a lesson plan that includes a variety of activities for students to incorporate into their eating and exercise habits.
To expand the campaign’s audience, NFRA will again join forces with the Healthy Weight Commitment Foundation (HWCF), a Washington, D.C.-based coalition of organizations fighting the country’s growing obesity problem. The partnership allows hundreds of other organizations – including many of NFRA’s manufacturer and retailer members – to help students and their families maintain a healthy lifestyle through diet and exercise.
As a supplement, Harrisburg, Pa.-based NFRA will also provide in-store promotional point-of-sales materials, including a Ski or Sea Family Vacation Sweepstakes and the online Cool Food for Kids Café featuring kid-friendly recipes and games, as well as easy home meals featured on Facebook and Twitter.