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The Nielsen Company’s Todd Hale, SVP, consumer shopper insights, and George Wishart, global managing director, will present research on how to reach consumers through social media at the Food Marketing Institute’s (FMI) upcoming Future Connect conference, which will take place May 4 to May 6 in Dallas.
“The ways in which consumers communicate will have significant implications on the types of media messaging required to reach tomorrow’s consumer,” said Hale. “The growing importance of social networking and blogging is opening new avenues for segmenting and reaching consumers.”
The session, titled, “Communicate Through New Media in the Internet Age,” will feature new research from Nielsen that uncovers how individuals respond to product and in-store stimuli, which are already helping manufacturers design more appealing packaging and assisting retailers with breakthrough store and shelf layouts to enhance the shopping experience.
Future Connect is devoted to developing industry leaders who will navigate the complex and challenging future. The conference is divided into three educational tracks -- operations, executive and senior executive -- and will focus on strategic planning, mentoring, managing diversity, team-building and maintaining work-life balance.
For more information on FMI’s Future Connect, visit www.fmifutureconnect.com