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Nikos feta will bring hundreds of meals to one winner’s table through the DCI Cheese Co. brand’s latest promotion, “Add a Little ‘Opa!’ to Dinner.” During March and April, consumers can visit the Nikos website to enter for a chance to win home delivery of meals from Marseilles, Ill.-based Seattle Sutton’s Healthy Eating. The site also offers a wide variety of recipes, serving suggestions and wine pairings designed to perfectly complement the flavors of Nikos feta.
In-store shelf talkers with tearpads featuring a coupon for Nikos feta will be at participating retailers from March 1 through April 30. Further, consumers with smartphones can connect directly to the website via the promotional display’s QR code to access the online entry form or to find recipes and wine pairings.
“Today’s on-the-go consumers are gravitating towards products that are convenient, full of flavor and made with the highest-quality ingredients,” said Katie Jury, marketing manager at Richfield, Wis.-based DCI. “The Nikos brand fits this bill with a variety of award-winning flavors that bring the flavor of Greece to your table in a fresh and healthy way. Nikos partners very naturally with Seattle Sutton’s convenient approach to healthy eating.”