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Nikos Feta, a brand of Richfield, Wis.-based DCI Cheese Company, will launch a health and wellness promotion this March and April, including a consumer sweepstakes awarding a one-week stay at any of the Biggest Loser Resorts.
Throughout the promotion, Nikos Feta encourages consumers to work toward their weight loss goals by accessing a variety of healthy living tips and recipes on the brand’s website.
At one of the Biggest Loser Resorts -- located in Malibu, Calif., Ivins, Utah, and Niagra/Buffalo, N.Y. -- the grand-prize winner will experience a structured calorie-controlled program crafted to help foster a positive lifestyle change. Amenities include spa cuisine meals, informative nutrition classes, motivating trainers, state-of-the art fitness equipment, spa treatments and a swimming pool.
Shelf talkers with tear pads featuring a coupon for Nikos cheeses can be found in participating retailers throughout the March 1–April 30 contest. Additionally, consumers with smart phones can connect directly to www.NikosFeta.com via the promotional display’s QR code to access the online entry form and product coupon and to view wine pairings and recipes designed to encourage healthy eating.
Details about Nikos Feta’s promotion, including full contest rules, will be available on the contest website throughout March and April. The winner of The Biggest Loser Resort prize package will be announced at the end of the promotion on the brand’s Facebook page.
DCI Cheese Company sells a broad range of imported and domestic specialty cheese brands including Black Creek, Great Midwest, Joan of Arc, King’s Choice, Nikos, Organic Creamery, Salemville and Stella, among others.