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New Jersey supermarkets have teamed up with Lane Security Systems Technologies (LSS Technologies), a Scottsdale, Ariz.-based technology vendor with operations in the Garden State, to promote the passage of legislation which would permit the sale of alcoholic beverages in supermarkets.
The partnership, which was engineered by the New Jersey Food Council (NJFC), involves the use of LSS Bottom of Basket scanning technology that went live in supermarkets across the state early this month.
“We are encouraged by this innovative approach to utilize the talents and expertise of NJFC member LSS Technologies to advance our grass-roots causes at the point of sale,” said Linda Doherty, president of the Trenton-based NJFC. “This partnership between trade association and supplier member has great potential to reach the consumer on issues important to the food retailer. Working with LSS Technologies has provided us with new possibilities to broaden our reach and bring our message right to the community.”
The system was offered as a no-cost solution for NJFC grocery and retail members to eliminate their bottom-of-basket loss. “LSS Technologies offers a solution that has an interactive process that attacks bottom-of-basket loss at the source by engaging the cashier and front end personnel,” explained Kim Steele, VP of business development for LSS. “Our Bob Check Pro system is designed to change the behaviors that cause bottom-of-basket loss, and offers a best practice process that drives bottom-of-basket loss to the lowest possible level while sustaining cashier compliance.”
The technology also allows shoppers to use their cell phones to instantly text support for the popular initiative while waiting at the cashier line to purchase groceries. Shoppers learn of the effort through media advertisements placed on the digital monitors stationed at checkout lines.
According to the NJFC, such sales are now permitted in 45 other states, and a recent Monmouth University Polling Institute survey showed that more than three out of every four shoppers who purchase alcohol favor being able to do so at local grocery stored.
“Consumers feel good about being able to express their views on important topics,” said Steele. “This technology provides them with the convenience to voluntarily offer their opinion about a matter which is important to them.”
When shoppers arrive at the checkout lane where the system is installed, they’re greeted by a screen that displays an advertisement alerting them to the “OneStopShopNJ” campaign (www.onestopshopnj.com), with the message: “New Jersey ... Let Your Vote Count! The campaign to allow New Jersey consumers the choice to buy their beer, wine and spirits in their supermarkets.” It then asks them to text the word “CHOICE” to 38681. The ability to text the message works from any provider’s mobile device.
The location of those supporting the campaign is captured by LSS, and this information is then passed on to legislators.