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    No Frills Supermarkets Awards $3,900 in Gift Cards to Loyal Customer

    More than 300 other customers won $50 gift cards in a sweepstakes developed to give something back to the shoppers.

    A loyal shopper at No Frills Supermarkets won $3,900 worth of gift cards in a customer appreciation campaign that also awarded gift cards to more than 300 customers.

    "It's heartwarming to see this prize make a difference to a loyal No Frills customer," said No Frills v.p. of marketing Lonnie Eggers. "That's what it's all about. Our customers have appreciated our commitment to low prices and are very good to us. We wanted to give back."

    In addition to the grand prize, 20 customers from each No Frills Supermarket won $50 gift cards. The two-week customer appreciation event involved thousands of customers.

    Eggers said the in-store campaign - which gave customers at every store an opportunity to win a $50 gift card, as well as a chance to win a year's worth of groceries -- came from a desire to reward loyal customers when many are struggling with an uncertain economy.

    No Frills operates 16 supermarkets in Nebraska and Iowa.

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