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    NOAA Launches Seafood Safety, Sustainability Fish Watch Web Site

    BOSTON -- In seeking to help consumers address questions about seafood sustainability and safety, the National Oceanic and Atmospheric Administration (NOAA) unveiled a new Web site at this week's International Boston Seafood Show.

    BOSTON -- In seeking to help consumers address questions about seafood sustainability and safety, the National Oceanic and Atmospheric Administration (NOAA) unveiled a new Web site at this week's International Boston Seafood Show.

    "Steering the public to Fish Watch is a great way for consumers to get all the facts," said National Fisheries Institute (NFI) president John Connelly. "The seafood-buying public deserves the most accurate and up-to-date information on safety and sustainability, and NOAA has it."

    With the proliferation of unwarranted seafood health scares and myriad sources dictating what are good fish and bad fish, the new agency Web site aims to arm the public through education and provide a balanced clearinghouse for consumers.

    During a news conference announcing the site, NOAA administrator Conrad Lautenbacher said the new site, www.fishwatch.noaa.gov, was designed specifically to answer consumer questions. "Our hope is that [consumers] will go here for ground-truth science. It is not about making decisions for [them]."

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