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    Sweetbay C.E.O. and Supervalu C.M.O. to Speak at Nielsen's Consumer 360 Conference

    CHICAGO -- Shelly Broader, c.e.o. of Sweetbay Supermarkets, Susan Parker, chief marketing officer of Supervalu, and Ramin Eivaz, v.p. of insights, strategy & growth for Kimberly-Clark's North Atlantic Consumer Products group, have joined the list of headline speakers at this year's Consumer 360 conference, to be held May 15-17 at the Westin Diplomat Resort and Spa in Hollywood, Fla.

    CHICAGO -- Shelly Broader, c.e.o. of Sweetbay Supermarkets, Susan Parker, chief marketing officer of Supervalu, and Ramin Eivaz, v.p. of insights, strategy & growth for Kimberly-Clark's North Atlantic Consumer Products group, have joined the list of headline speakers at this year's Consumer 360 conference, to be held May 15-17 at the Westin Diplomat Resort and Spa in Hollywood, Fla.

    The conference, organized by The Nielsen Co., is considered the consumer packaged goods (CPG) industry's premier educational and networking event, attracting more than 1,000 industry professionals each year.

    Industry leaders such as Broader, Eivaz, and Parker will discuss how they are focusing their marketing, media, assortment, and merchandising plans to center around their companies' shoppers by utilizing new consumer-centric intelligence.

    Also headlining the general sessions will be Rick Anicetti, c.e.o. at Food Lion, who will share insight into how his business is working to put its shoppers first -- and creating marketing initiatives to best reach the customer at the store.

    Stephen Quinn, e.v.p. and chief marketing officer at Wal-Mart Stores, Inc., will present an in-store media presentation alongside Dina Howell, general manager of marketing global operations at the Procter & Gamble Co., showcasing how their businesses are integrating technology and data to reach their consumers.

    Completing the general session line-up are: James Surowiecki, a writer at The New Yorker and author of the book, "The Wisdom of Crowds - Why the Many Are Smarter than The Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations"; Polly LaBarre, co-author of "Mavericks at Work: Why the Most Original Minds in Business Win,"; and Ravi Dhar, George Rogers Clark professor of marketing and director of The Center for Consumer Insights at Yale School of Management.

    In addition to the general session agenda, this year's Super and Concurrent sessions will center around solutions to attendees' current business issues.

    For more information and to register for the Consumer 360 Conference, visit http://www.consumer360.com.

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