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BENTONVILLE, Ark. -- Wal-Mart launched a national ad campaign yesterday highlighting environmentally friendly products such as detergent, light bulbs, and organic cotton pajamas.
The 30-second television ads, running on national broadcast and cable stations, will be aired on such programs as "The Oprah Winfrey Show" and ABC's "Good Morning America," according to published reports. Each ad features a woman urging Wal-Mart shoppers to help the environment by buying low-energy light bulbs, organic cotton clothes, or concentrated laundry detergent, which reduces packaging.
Matching print ads will reportedly appear in Friday and Sunday editions of USA Today and The New York Times and in national Sunday supplements.