Walmart Cutting Market Research Spend with DIY Tool

Walmart is centralizing its online research operations through a do-it-yourself online survey and reporting solution to reduce research spend for Walmart U.S., integrating customer feedback in a fast, cost-effective way.

Said to be used by more than half of the Fortune 500 companies, FocusVision’s solution now provides Bentonville, Ark.-based Walmart with ongoing qualitative and quantitative research, as well as panel management capabilities. Through proprietary data visualization, real-time dashboard reports and 24-hour programming support, FocusVision will help research results become more widely articulated and understood within Walmart.

Additionally, FocusVision is helping Walmart improve mobile research through Decipher, an online survey tool built to take on the complexity of survey programming in the mobile world.

“Our team and products will help Walmart continue to succeed in such a highly competitive market by removing time and cost constraints, and increasing the speed of customer feedback,” said Zlatko Vucetic, president of the Stamford, Conn.-based market research technology provider. “We’re providing the tools and technology that enable Walmart to enhance their understanding of customers and how they engage across channels.”