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    Rich Products, Schwan's Form In-store Pie Partnership

    BUFFALO, N.Y. -- Rich Products Corp., based here, and The Schwan Food Co. have entered into an in-store bakery pie alliance that will find the two leading global food producers working closely, with the goal of producing and delivering "the finest pie products in the market."

    BUFFALO, N.Y. -- Rich Products Corp., based here, and The Schwan Food Co. have entered into an in-store bakery pie alliance that will find the two leading global food producers working closely, with the goal of producing and delivering "the finest pie products in the market."

    "This alliance will enable Rich's to offer not only its own line of products, but also Schwan's Mrs. Smith's line of fruit, custard, and creme pies in both ready-to-bake and fully baked/domed formats,” said Ray Burke, president, Rich Products In-Store Bakery Division. "We are excited by this agreement because it allows us to increase our overall pie business and provide an enhanced line of dessert solutions for our customers."

    "Pies are the second most purchased in-store bakery item behind special-occasion cakes," noted Cal Brink, president, Schwan's In-Store Bakery Division. "The variety of pies from Rich’s and Mrs. Smith’s offers superior baking excellence and the quality, freshness, value, and convenience that consumers say are their key purchasing drivers."

    Rich Products is known throughout the industry as a dessert solutions provider, and its breadth of products includes pies, cheesecakes, cakes, and icings. In addition to providing superior products, Rich's provides its customers with marketing support at the retail level to help drive sales and overall growth.

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