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    CAC's DeLyser to Keynote 'Women in Produce' Reception

    IRVINE, Calif. - Jan DeLyser, v.p./marketing for the California Avocado Commission (CAC) based here, will be the featured speaker at the 2007 Reception Honoring Women in Produce, during the United Fresh Marketplace show at FMI, May 5-8, McCormick Place, Chicago, Ill.

    IRVINE, Calif. - Jan DeLyser, v.p./marketing for the California Avocado Commission (CAC) based here, will be the featured speaker at the 2007 Reception Honoring Women in Produce, during the United Fresh Marketplace show at FMI, May 5-8, McCormick Place, Chicago, Ill.

    The annual reception honors all women working in the produce industry, and pays special tribute to one outstanding female industry leader, this year being DeLyser.

    DeLyser joined the commission in 1998 as marketing director for the Southwest region with corporate account responsibility for Kroger and Safeway. In 2000, she was promoted to v.p./merchandising and in 2003, was promoted to v.p./marketing, for which her responsibilities expanded to include consumer advertising, merchandising, public relations, nutrition, foodservice and Web relations.

    Most recently she has added responsibility for management of all marketing functions for the Hass Avocado Board, a federal entity, marketing California and imported Hass avocados.

    "The industry has recognized many exceptional female leaders at this event over the years, and I'm honored to be speaking at this year's reception," said DeLyser. "There are so many men and women who work hard on behalf of the industry that it is truly humbling to be recognized among the many exceptional leaders."

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