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GRAND RAPIDS, Mich. - Meijer Inc. based here is integrating specialized online product knowledge training into its employee education program at more than 175 stores across the Midwest.
The chain is working with integrated retail marketing services agency Creative Channel Services, LLC (CCS) to integrate the latter's CyberScholar Retail Solutions program. The CyberScholar @ Meijer solution will deliver in-store training from leading technology manufacturers to over 1,000 sales associates in Meijer's photo and "E4" electronics departments, which carry a broad range of televisions, DVD players, printers, cameras and other products.
Team members will complete CyberScholar.com training as part of Meijer's overall commitment to developing its sales team into product knowledge and customer service experts who will provide customers a superior shopping experience.
"As part of Meijer's customer driven focus, we are dedicated to supplying comprehensive training to our team in order to create a superior shopping experience," said Stacie Behler, Meijer spokeswoman. "We are confident that consolidating all of our product training available in a centralized location via the CyberScholar.com program will enable Meijer to easily keep up to date on the latest technologies while significantly strengthening their skills in assisting customers with questions on rapidly changing electronics products."
Meijer operates 176 superstores in Michigan, Ohio, Indiana, Illinois, and Kentucky.