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PENNSAUKEN, N.J. -- J & J Snack Foods Corp. here said yesterday it has acquired the Whole Fruit Sorbet and Fruit-A-Freeze Frozen Fruit Bar brands, along with related assets including a manufacturing facility located in Norwalk, Calif., from a subsidiary of CoolBrands International, Inc.
J & J Snack Foods Corp. owns and manufactures Luigi's Real Italian Ice, and licenses the Minute Maid brand name for various frozen novelty products.
The acquired brands had been experiencing declining sales for several years with sales of approximately $10 million in 2006, according to J&J. The company said that it expects sales to be less than $2 million in its fiscal year ending September 2007, but is hopeful of rebuilding the brands and business going forward.
The products will be sold through its food service and retail supermarket business segments.
"These two premium brands add to our expanding portfolio of frozen novelty products," said Gerald B. Shreiber, J & J's president and c.e.o., in a statement. "Our goal is to improve upon their recent performance in the retail supermarket segment, as well as to expand their presence in the food service market. In addition, the manufacturing facility gives us a West Coast plant for manufacturing frozen novelty products that is expandable in the future."
J & J's principal products include Superpretzel, Pretzel Fillders, and other soft pretzels; Icee and Arctic Blast frozen beverages; Luigi's, Mama Tish's, Shape Ups, and other frozen juice bars and ices, Tio Pepe's churros, The Funnel Cake Factory funnel cakes; and several cookie brands.