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MELVILLE, N.Y. -- The Hain Celestial Group, Inc. here has launched a multibrand gluten-free product initiative to tout the large number of items it carries in the segment.
Hain's over 100 gluten-free products include Arrowhead Mills, DeBoles, Imagine, Rice Dream, Soy Dream, and Hain Pure Foods products, among them cereals, soups, nondairy beverages, frozen desserts, pasta, baking powder, and baking powder.
As part of the initiative, the company has created a corporate gluten-free logo to be placed on such items, along with specific product labeling as "Gluten Free" or "Wheat
According to the Celiac Disease Foundation, gluten intolerance affects one in every 133 people in the United States.