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WASHINGTON - The National Retail Federation has launched an updated version of its Web site, www.nrf.com, intended to be more interactive and user-friendly.
NRF said it developed the new site with Michigan-based Spartan Internet Consulting.
"The new NRF.com provides additional member benefits, promotes the association's products and services, and offers timely information on current retail trends," said NRF president and c.e.o. Tracy Mullin in a statement.
NRF said the site features full search functionality, allowing visitors to access a library of industry and consumer research, all NRF press releases, and current news from Capitol Hill. In addition, community dashboards provide a more simplified navigation for visitors.
The new site is a combination of two sites, NRF's general Web site and its members-only Web site. Now, NRF members are able to access special information through lockout icons, rather than having to navigate a separate site.