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CHICAGO -- A lineup of leading industry executives will headline the agenda of The Nielsen Company's Consumer 360 conference, set for May 15 to May 17 at the Westin Diplomat Resort and Spa in Hollywood, Fla.
The theme of this year's conference -- considered by many the CPG industry's premier educational and networking event -- will center on the consumer and how businesses can transform to grow and succeed in the future.
Headlining the general sessions will be Food Lion c.e.o. Rick Anicetti, who will share his insight into his company's commitment to putting customers first while elaborating on marketing initiatives to best accomplish that goal in the stores.
Stephen Quinn, e.v.p. and c.e.o. at Wal-Mart Stores, Inc., will present an in-store media presentation alongside Dina Howell, general manager of marketing global operations at Procter & Gamble. Both executives will showcase how their businesses are integrating technology and data to reach their consumers.
In addition, the conference will feature an Executive Roundtable with James R. Craigie, president/c.e.o. at Church & Dwight; Duncan Mac Naughton, e.v.p./merchandising and marketing at Supervalu; and Charlie Rutman, c.e.o. at Media Planning Group.
The executive roundtable, which will be moderated by The Nielsen Company's chairman/c.e.o., media services and e.v.p., Susan Whiting, will delve into key business issues surrounding the state of the industry and what each participating company believes it needs to develop in the future as the marketing mix continues to change and evolve.
"The insight [these industry leaders] will share has led to revolutionary change in the retail industry," said The Nielsen Company's president/c.e.o., marketing services, John L. Lewis.
In addition to a robust general session agenda, this year's Super and Concurrent Sessions will provide solutions to attendees' current business issues, as well as insight into upcoming industry trends. The 75-minute Super Sessions will be presented in a more interactive and comprehensive format that provides an in-depth learning experience on the most important topics facing the industry today.
"At Nielsen, our No. 1 focus is to help our clients understand who their consumers are and what makes them tick," Lewis said.
For more information and to register for the Consumer 360 Conference, visit www.consumer360.com.
The Nielsen Company, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen) media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows, and the newspaper sector (Scarborough Research), is the parent company of Progressive Grocer.