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    MobileLime and Cuesol Merge to for New Interactive Loyalty Solution

    BOSTON - Mobile relationship marketing company MobileLime yesterday merged with Cuesol, Inc., a provider of interactive shopping, marketing, and self-service solutions for grocers and together plan to deliver a new solution to allow retailers to combine MobileLime's mobile rewards and payment platform with Cuesol's range of Web, kiosk, and shopping cart solutions.

    BOSTON - Mobile relationship marketing company MobileLime yesterday merged with Cuesol, Inc., a provider of interactive shopping, marketing, and self-service solutions for grocers and together plan to deliver a new solution to allow retailers to combine MobileLime's mobile rewards and payment platform with Cuesol's range of Web, kiosk, and shopping cart solutions.

    "MobileLime offers mobile one-on-one marketing solutions outside the store, and Cuesol offers the same inside the store Robert Wesley, president and c.e.o. for MobileLime told Progressive Grocer. "In combining the passion, creativity, and technology of these two companies, we will continue to help retailers develop one-to-one relationships with their customers by transforming the retail shopping experience."

    Cuesol's personal shopping solutions include a wireless cart-mounted touch screen browser, in-store kiosks, and Web applications and components. MobileLime's mobile rewards platform ties the mobile channel into the shopping experience.

    "MobileLime and Cuesol's merger enables merchants, for the first time, to develop a relationship-based communications program that incorporates mobile rewards and interactivity," said Jack Mark, founder, Cuesol. "By leveraging retail and cell phone-based technologies, the combined companies can bring a more robust shopping experience solution to market offering customers convenience and savings."

    Shoppers who join the loyalty program will have promotions delivered to their phones, and by entering their phone number into the cart-based touch screen, transfer their rewards to the Cuesol unit. The joint solution will enable retailers to move to a completely card-less loyalty program.

    Robert Wesley will be the president and c.e.o. of the new combined company.
    -- Joseph Tarnowski

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