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SPRINGFIELD, Ill. -- The Tom Lange Co., Inc. based here and Dole Fresh Fruit Co., a subsidiary of Dole Food Co., are in a partnership to distribute watermelons. Under the agreement, The Tom Lange Co. will be the licensee for Dole brand watermelons, responsible for the sourcing, marketing and distribution of melons.
Phil Gumpert, president and c.e.o. of Tom Lange Co., said the partnership will "put our sourcing, marketing, distribution and transportation capabilities together" to build "a powerful brand name such as Dole and a volume commodity like watermelons."
Jeff Moore, v.p./sales for Tom Lange's St. Louis-based Midwest region office, will direct the program. "Dole's 'Superfood' program promotes watermelons as healthy and nutritious," said Moore. "By being able to market Dole watermelons, we're working together to provide consumers with a healthy product while expanding Dole's product line."
The melons will be shipped in a high graphic bin and carton with the Dole logo on each side. In addition, the bin boasts the "Superfood for the Heart" icon on the end of each bin and carton. Each melon will be individually stickered with the Superfoods icon and PLU. The Tom Lange Co. will ship Dole watermelons in seedless, seeded and personal melon varieties. Strategic shipping points of origin include Florida, Georgia, Texas, Indiana, Arizona, California, and Mexico. The watermelons will be available year-round for retail, foodservice, and contract programs.