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NEW YORK -- The Nielsen Company, the sole provider of consumer panel services to Wal-Mart, is putting its consumer data expertise to work in a new category management solution intended for Wal-Mart suppliers.
The new offering merges Nielsen-owned Spectra's proprietary consumer segmentation data and targeting with its Decisions Made Easy analytic sales tracking software to help suppliers plan, execute, and measure sales optimizing strategies at the store, category, and SKU level.
"The Nielsen Company solution from Spectra and Decisions Made Easy provides consumer goods companies consumer-based, store-level recommendations that direct retail execution and link to tracking tools for program evaluation." said Tim Kregor, president of Nielsen's Homescan & Spectra U.S. operation.
As marketing and merchandising programs become more strategic and require increased accountability to ensure effectiveness, consumer goods companies are turning to store-level information and data analytics to plan, measure and track results. The enhanced category management solution makes tracking in-store efforts more feasible by integrating Spectra measures of consumer demand and opportunity based on POS data into Decisions Made Easy data integration, warehouse management, and reporting tools.
The solution provides consumer goods companies with a new category management solution that delivers key benefits, including higher sales through smarter distribution, shelf allocation, and measurement. It also enables more accurate forecasting at the distribution center and store level, cost effectiveness by scaling tactics across like segments, and greater consumer targeting efficiency.
Nielsen Homescan & Spectra is the leader in delivering consumer and shopper insights - creating marketing efficiency for FMCG companies through segmentation and targeting services. Homescan solutions provide longitudinal consumer purchase behavior, demographic profiles, integrated attitudes and usage information, and evaluate the impact of media on actual behavior. Spectra solutions provide world-class segmentation and targeting services that help identify high-value consumers, uncover new opportunities to be able to communicate to these consumer segments, and execute marketing and sales efforts at the store level.
Decisions Made Easy provides software and services focusing on Direct Data for business users at consumer goods companies to maximize retail sales and optimize the supply chain through intelligent demand and supply side analytics.
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Progressive Grocer, Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.