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    Kroger Takes 'Book Retailer of the Year' at MPA Retail Conference

    ORLANDO - Supermarkets swept the Retail Best Practices Awards at the Magazine Publishers of America 11th Annual Retail Conference held here this week, with Kroger walking away with the title, "Book Retailer of the Year," for its commitment to the category.

    ORLANDO - Supermarkets swept the Retail Best Practices Awards at the Magazine Publishers of America 11th Annual Retail Conference held here this week, with Kroger walking away with the title, "Book Retailer of the Year," for its commitment to the category.

    The awards program, currently in its sixth year, honors retailers for excellence in book and magazine merchandising, and is produced by Magazine Publishers of America (MPA) and International Periodical Distributors Association (IPDA).

    H-E-B Grocery Co. was awarded for its strong performance in checkout merchandising, including aggressive coverage of all checkout opportunities for the magazine/book category, consistent rack maintenance, and its strategy to display magazines with beverage coolers, according to MPA.

    Wegmans received an award for the promotion/cross-merchandising category for implementing and supporting creative cross-merchandising opportunities across various departments, and for having a definitive cross-merchandising and promotion calendar.

    Safeway won for excellence in mainline merchandising for the reading centers in its Lifestyle format, which features overhead posters, clamshells, traditional shelving, as well as feature towers and spinners.

    Beginning this year, all the winning retail companies were each awarded $2,000 to donate to the charity of their choice.

    MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies, and more than 100 associate service providers. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, D.C.

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