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    Beef Checkoff to Target Hispanic Meat Lovers

    CENTENNIAL, Colo. - The National Cattlemen's Beef Association here has selected HEILBrice to create a national, Hispanic-focused retail outreach on behalf of The Beef Checkoff that will aim to build awareness and sales of beef among Hispanics, while also creating a value-added program for retailers.

    CENTENNIAL, Colo. - The National Cattlemen's Beef Association here has selected HEILBrice to create a national, Hispanic-focused retail outreach on behalf of The Beef Checkoff that will aim to build awareness and sales of beef among Hispanics, while also creating a value-added program for retailers.

    HEILBrice's Hispanic division, VISIONLatina, will identify opportunities for retailers regarding the traditional beef usage and attitudes of Hispanics customers and provide tools to address the unique expectations of the demographic group.

    "Hispanics are very traditional in their love for family, community and a great meal," said Javier Corona, marketing director for VISIONLatina. "We are proud to support the Beef Checkoff program and its efforts to heighten the retail experience for Hispanics as they grocery shop."

    The campaign launches in select markets this summer and will expand
    nationally.

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