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    Personal Care Products Drive $91B Health & Wellness Market: Study

    HARLEYSVILLE, Pa. -- Retail sales within the U.S. consumer packaged goods health and wellness industry reached $91 billion in 2006 - a jump of 15 percent over 2005, according to a study released last week by market research firm The Natural Marketing Institute (NMI) here.

    HARLEYSVILLE, Pa. -- Retail sales within the U.S. consumer packaged goods health and wellness industry reached $91 billion in 2006 - a jump of 15 percent over 2005, according to a study released last week by market research firm The Natural Marketing Institute (NMI) here.

    These findings are part of NMI's annual Health & Wellness Trends Database research study, conducted in 2006 among 5,800-plus U.S. households.

    "Functional and fortified foods and beverages continue to represent the industry's largest category sales," said NMI President Maryellen Molyneaux. "Retail sales for this segment were $36 billion in 2006, a growth of 18 percent over 2005. Natural and organic personal care continues to show the highest growth of all health and wellness categories at 24 percent. Sales increased from $4.89 billion in 2005 to over $6 billion in 2006 and are expected to more than double to $15 billion by 2011."

    Organic foods/beverages showed a 19 percent increase to more than $15 billion, attributed to increased product offerings in the marketplace, including both branded and private label products from mainstream consumer packaged good companies and natural/organic companies.

    Based on consumer spending by product segment, consumer penetration/usage trends, and projected data, industry retail dollars for 2006 (and growth versus 2005) are as follows: - Functional/fortified foods and beverages : $36.02 billion (18 percent growth) - Vitamins, minerals, herbal and dietary supplements: $20.33 billion (4 percent growth) - Organic foods/beverages: $15.16 billion (19 percent growth) - Natural foods/beverages: $13.54 billion (9 percent growth) - Natural/organic personal care: $6.05 billion (24 percent growth)

    "The continued proliferation and convergence of health and wellness across many consumer packaged goods has created a critical mass that now reaches a majority of consumers," said Steve French, NMI managing partner. "The role of nutrition is now a driving force to many, which is being extended to notions of purity, functionality, sustainability, and disease prevention, among others."

    This data will be published in March 2007 as part of NMI's 2007 Health and Wellness Trends Report, which contains more than 200 pages of data and analyzes consumer attitudes, behaviors, product usage patterns, lifestyles, and demographics surrounding the health and wellness arena.

    Specific category focuses of the report include: natural, organic, functional, and fortified foods and beverages; corporate, social, and environmental factors; weight loss products; sports nutrition; nutritional supplements; health-related ingredients and health claims; and sweeteners.

    New in 2007 is a section devoted to families' and kids' dietary/health needs and dining out at fast food/restaurant chains as well as expanded analysis of NMI's top trends of 2007, NMI said.

    The report will be available at www.NMIsolutions.com.

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