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SCHAUMBURG, Ill. -- Nielsen Homescan & Spectra this week rolled out a beefed-up Consumer & Shopper Insights Suite which, according to The Nielsen Company global business unit, offers the most comprehensive view of actual consumer purchasing behavior available in a syndicated deliverable.
The Consumer & Shopper Insights Suite now has the industry's largest sample -- 125,000 active households. This bigger sample size provides larger U.S., local market, and regional samples, for more granular insights at the brand and retail level, the company said.
The expanded suite delivers over 70 new custom projected Retailer Trade Areas, for a total of more than 170, and 20 new Local Markets, making a total of 51, for the most accurate reflection of a retailer's true marketplace. The expansion facilitates category reviews, discussions, and negotiations, as well as uncovering new growth opportunities for both retailers and manufacturers.
"The phenomenon of 'channel blur' is redefining how retailers go to market and manage categories," said Nielsen Homescan & Spectra president Tim Kregor in a statement. "In addition, consumer fragmentation increasingly requires a more precise marketing message for sustained growth. Our 2007 syndicated release offers the largest active sample ever available, enabling us to provide deeper and more granular insights to further drive manufacturer and retailer collaboration."
Among the other advantages of this expanded offering are the addition of Spectra Lifestyle/Lifestage segments and broader income demographics, which provide a seamless integration of Homescan's behavioral analytics and Spectra's tactical execution. Additionally, new Web-based templates provide speed and flexibility for easy access and interpretation. Thanks to built-in thumbnails and business issues, users can choose appropriate report views, highlight insights, and share output with team members.
"By combining Spectra's Lifestyle & BehaviorStages into the Homescan Consumer & Shopper Suite, retailers and manufacturers now have the most comprehensive understanding of their consumers that goes beyond just behavior and enables more effective marketing and merchandising programs to drive growth," observed Kregor.
Homescan's Consumer & Shopper Insights Suite includes Brand Insights powered by Consumer Facts to understand how consumers shop for the brand and category; Retailer Insights powered by Channel Facts to understand how consumers shop and buy the category in a particular retailer; Cross Shopping Insights powered by Cross Outlet Facts to understand the which products a retailer's shoppers are going elsewhere to buy; and Shopping Insights powered by Account Shopper Profiler to understand what opportunities core vs. occasional retail shoppers hold.
The Nielsen Company also owns Progressive Grocer.