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    IRI Extends Beverage Alcohol Analysis Capabilities

    CHICAGO - Market research firm Information Resources, Inc. yesterday extended the capabilities of its beverage alcohol research gained from its purchase of Secant, Inc. by developing its IRI Tiered Distribution Suite for beer, wine, and spirits.

    CHICAGO - Market research firm Information Resources, Inc. yesterday extended the capabilities of its beverage alcohol research gained from its purchase of Secant, Inc. by developing its IRI Tiered Distribution Suite for beer, wine, and spirits.

    The suite is a data collection, transformation, and visualization solution that provides beverage alcohol manufacturers with visibility into retail sales and depletions throughout the distribution channel--from manufacturer to distributor to retail outlets, according to IRI. Retail outlets include both on-premise locations, such as restaurants, taverns, hotels, and off-premise locations, including liquor, drug, grocery, and convenience stores.

    "We are dedicated to delivering game-changing capabilities to meet the evolving needs of our beer, wine, and spirits partners," says Bump Williams, g.m. of IRI's Beer, Wine, and Spirits Practice. "Tiered Distribution Suite provides manufacturers the granular insights they need to understand their business market by market, so that they can focus marketing and sales dollars where they have the most benefit and implement successful marketing strategies."

    The suite was developed to address the challenge of gaining insights into product performance due to disparate data sources, varying distributor operating systems, and inconsistent data formats.

    The software is available as a Web-based tool, and can be customized to meet a user's specific needs.

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