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BUFFALO, N.Y. -- Lou Lesemann has been promoted to v.p./category growth leader for Rich Products Corp.'s foodservice barbeque category.
In his new capacity, Lesemann, an 18-year Rich's veteran, is responsible for leading all sales and marketing efforts and identifying the strategic future growth of Rich's barbeque category. Prior to this position, Lesemann was the director of sales and marketing for the same category.
Lesemann is a 2006 recipient of the Rich Products' Crystal Buffalo Award for the Outstanding Category Growth Leader and a 2003 recipient of the Crystal Buffalo Award, which represent the highest level of both regional and national account accomplishments in the foodservice division.