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READING, Pa. - For the first time in two decades, Steak-umm here will air a national television campaign to build awareness for the stalwart frozen sandwich steak brand.
Set to begin March 5, the 10-second spots will run on 18 nationally syndicated programs. The 142-spot campaign will run through mid-May in daytime, prime fringe, prime, and evening slots. The main target is women in the 18-54 age bracket, comprising the primary purchasers of sandwich steaks.
"Brand recognition for the Steak-umm product is high among consumers across the board even though there has been no major advertising in many years, but there is always room to reinforce the brand message," said Sergei Szortyka, president of Steak-umm Co. LLC. "This campaign will make half a billion household impressions in 12 weeks and help us continue to build the Steak-umm market."