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KANSAS CITY, Mo. -- Cosentino's Food Stores, operator of Apple Markets, Sun Fresh, and Price Chopper stores in the Kansas City market, said it has chosen a new in-house solution for price and promotion optimization.
Cosentino's said it will use KSS PriceStrat to model, refine, and understand the impact of pricing and promotional decisions before they're implemented. KSS PriceStrat leverages over a decade of price modeling expertise and experience via an intuitive desktop user-interface that provides merchants with the ability to create and model multiple, complex pricing scenarios in seconds.
"The benefits of price optimization are becoming well known within the grocery industry," said Cosentino's c.f.o. Dennis Reilly in a statement. "By having KSS PriceStrat as an integral part of our pricing plan, we will have insight into the effects of tomorrow's prices and promotions, today. This insight will allow us to continue to provide our customers with the value they have come to expect from our stores."
"Today's grocer, more than ever, is facing extremely competitive and changing market conditions," added Lance Jacobs, c.e.o. of the KSS retail division. "Our PriceStrat solution provides merchandisers and category managers with a fast, intuitive application that truly empowers their pricing and promotional decisions."