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OMAHA, Neb. -- Joan K. Chow has joined ConAgra Foods here in the new role of e.v.p./c.m.o., for which she will lead the full scope of the company's marketing efforts.
Until January 2007, Chow, 46, held the same post at Sears, Roebuck & Co., prior to which time she spent seven years at Information Resources, Inc. Chow began her career in 1986 at Johnson & Johnson.
"Joan Chow is a multi-dimensional marketer with a proven ability to lead across large organizations," said ConAgra's president, Gary Rodkin. "She has in-depth experience in reaching consumers through a variety of marketing mixes and channels, as well as critical expertise in insights-driven marketing strategies."