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PITTSBURGH - Giant Eagle here will shed light on its Market District format strategy during "The Launch of the Giant Eagle Market District Concept: A Case Study on Experiential Marketing," a case study the chani will present for an event run by the local branch of the International Association of Business Communicators next month.
Matt Lachut, Market District marketing manager for Giant Eagle, will discuss the philosophy, strategy, and tactics the chain uses to deliver the Market District brand, from vision, to launch, to the everyday shopping experience.
Lachut will detail how the in-store experience interacts with traditional communication vehicles, and offer reasons why other operators should consider it.
For more information, visit: http://www.iabcpittsburgh.com.