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SPRING HOUSE, Pa. - Produce industry veteran Welcome Sauer has been named to lead the growing worldwide horticultural business for AgroFresh based here.
In his new post as global v.p. for horticultural products, Sauer is charged with growing the company's business by leveraging its expertise in ethylene management and related quality management systems for fruits, vegetables and flowers. His responsibilities include managing AgroFresh's business for the SmartFresh Quality System, which helps growers deliver their superior-quality apples and other fruits and vegetables to consumers by maintaining quality and protecting these foods against the negative effects of ethylene.
Sauer will expand the SmartFresh Quality System business into new markets around the world, and to additional horticultural crops. He will also lead the company's commercialization of new preharvest quality management technologies now in development.
Sauer pointed to AgroFresh's SmartFresh Quality System for apples, which delivers superior crunch and shelf life to improve consumers' apple-eating experience. First commercially introduced in 2001, the SmartFresh Quality System is already well accepted and widely used by the U.S. apple industry and around the world, receiving high praise from packers and retailers alike for its ability to help deliver growers' just-picked quality to the consumer.