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REEDLEY, Calif. - Colleen DuHart has been named v.p./marketing for the California Tree Fruit Agreement (CTFA) here, the state marketing order that represents more than 2,000 California peach, plum and nectarine growers. In her new post, DuHart, a native of Canada, will work in closely with CTFA's senior management while leading its marketing team in the development and execution of innovative marketing programs.
"Colleen has a diverse background in integrated marketing and brings new experience to the CTFA team," said Sheri Mierau, CTFA president. "We look forward to the continued success of current CTFA marketing programs, as well as additional insights and innovations under Colleen's leadership."
CTFA administers marketing order programs on behalf of California's 2,000 fresh peach, plum and nectarine farmers and also includes the PPN Network, a strategic marketing resource for the peach, plum and nectarine industry.