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GRAND RAPIDS, Mich - The Private Label Manufacturer's Association (PLMA) has recognized Spartan Stores' premium brand chicken noodle soup with a Salute to Excellence Food & Drink award.
Spartan brand chicken noodle soup out performed the competition for taste, packaging, and appearance to win the coveted national title as best in class in the soup category among other participating private label brands. The soup category was judged by a panel of 16 food industry experts including chefs, buyers and cookbook editors.
"Spartan brand is a definite growth driver for our company and we're aggressively expanding its presence with new products in all categories," said Alan Hartline, v.p./center store merchandising for Spartan Stores, based here. "Consumers are purchasing not only Spartan's basic products, they're opting for Spartan premium offerings as well. Spartan ready-to-serve chicken noodle soup is just one example of the excellent products found on Spartan shelves."
Spartan merchandises the 19 oz. product, which features a convenient pull tab top for easy opening, on the right hand side of its premium soups. Spartan chicken soup is available at any D&W Fresh Market and Family Fare Supermarkets located throughout West Michigan.
With warehouse facilities in Grand Rapids and Plymouth, Mich., Spartan supplies more than 350 independents in Michigan, Indiana and Ohio. The company also owns and operates 68 retail supermarkets and 19 deep-discount food and drug stores in Michigan and Ohio, including D&W Fresh Markets, Family Fare Supermarkets, Glen's Markets, and The Pharm.