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CINCINNATI - Kroger-owned Ralphs, Food 4 Less, and Fry's Marketplace yesterday completed the installation of more than 170 DVD rental kiosks in their California, Nevada, and Arizona markets.
The new kiosks, owned and operated by TNR Entertainment Corp. under The New Release brand, are located in 75 Ralph's supermarkets and Food 4 Less stores in Southern California from Los Angeles to San Diego, with another 90 sites planned in other parts of the state later this year.
In addition, TNR installed 26 rental kiosks in Arizona at Fry's stores throughout the Phoenix and Tucson areas, and 15 more at Food 4 Less locations in Las Vegas and Henderson, Nevada. An additional 91 kiosks are planned for Arizona this year.
"The Western United States is a huge market for us, and this phase is only the beginning of a major presence for TNR," said Jeff Karbowiak, c.o.o. of TNR. "Our relationship with Kroger has enabled us to enter these markets quickly with a substantial deployment of kiosks."
He added that TNR's additional West Coast expansion plans in 2007 include installing more than 50 kiosks for the first time in Washington and Oregon.
The DVD rental kiosks offer new release rental for $1-a-day with no late. Each unit holds up to 1,000 DVDs, representing more than 200 titles, including top new releases.
TNR currently has more than 1,300 locations grocery chains including A&P, Dillon's, Food 4 Less, Food Lion, Fry's, H-E-B, Kroger, King Soopers, Publix, Quality Food Centers, Ralph's, Roundy's/Pick 'N Save, and Spartan/Family Fare.