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WILTON, Conn. -- Sales managers, researchers, product analysts, marketing executives and strategic planners have an updated source for supermarket market share, with the 2007 Market Scope: The Desktop Guide to Supermarket Share.
The new edition Market Scope includes up-to-date market share for 1,400 chains and wholesalers, plus updated market overview and demographics, as well as buying offices by name and location, store groups and total supermarket data, said the report's producer, Trade Dimensions, based here.
The 2007 Market Scope includes market share for supercenters as well, taking into account the departments within those stores (grocery, perishable, some general merchandise and health & beauty care, etc.) that are comparable to those found in traditional supermarkets and super stores. Market share data is based on store ACV.
Market share is provided in the five most widely used market configurations: all 52 ACNielsen SCANTRACK markets, all 64 IRI InfoScan markets, top 100 CBSA gov't markets, 205 DMA TV markets, and 47 contiguous Trade Dimensions Marketing Guidebook markets.
The information contained in Market Scope provides an estimate of market conditions at a given moment in time. It is compiled or derived from publicly available reports and private sources.
All information in the 2007 Market Scope is completely updated, revised, and 100-percent verified by Trade Dimensions' research staff, the company said. The intelligence is extrapolated from Trade Dimensions' Retail Site Database, an exclusive store-level database which currently comprises over 34,000 supermarkets. Information for every supermarket location in the U.S. is compiled and continuously verified for dozens of facts including ACV, square footage of selling area, number of checkouts, in- store specialty departments and even linear feet of display space in numerous categories.
Trade Dimensions is part of The Nielsen Co., parent of Progressive Grocer and publisher of a wide range of retailer information.