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NEW YORK -- With a speaker lineup that includes top retailers, suppliers, and Latino market experts, the third annual Hispanic Retail 360 Summit, set for Aug. 1-3, 2007, at the Westin Park Central Hotel in Dallas, will explore how retailers can maximize their response to the growing Latino consumer market in the U.S.
Kal Patel, e.v.p., emerging business and strategy for Best Buy, and Manny Fernandez, manager of multicultural marketing for JCPenney, will be among the retailers sharing insights and practices for connecting with the Latino shopper.
Representatives of other grocery, convenience, and department store retailers, including ExxonMobil, Southwest Convenience Stores (the largest 7-Eleven licensee in the U.S.), and La Curacao, will also present case studies. Major suppliers on the agenda include Coca-Cola, Anheuser-Busch, and Sony.
In addition, Raul Reyes, strategy leader for U.S. Marketing for McDonald's Corp., has been named to the Summit's 23-member retail advisory board, which provides feedback and helps shape conference content.
The 2007 Hispanic Retail 360 Summit will feature:
-- A track covering grassroots marketing (a Johnson & Johnson case study with Wal-Mart), direct mail/print (Latino Direct Mail Success Stories), and digital/broadcast (La Curacao.com).
-- A retailing track featuring sessions on grocery, convenience, consumer electronics, and fashion retailing.
-- A consumer insights track highlighted by ACNielsen's look into Hispanic consumers' shopping baskets, advice on how to target wealthy Hispanics, and cashing in on Hispanic holidays.
-- Live on-site focus group interview of Latino shoppers from different backgrounds and acculturation levels, conducted by NBC-Today Show Food Expert Phil Lempert, The Supermarket Guru.
-- More product areas from food to general merchandise and topics of interest to all retail channels, including department stores, mass merchandisers, supermarkets, convenience stores, drug stores, and specialty retailers in consumer electronics, home improvement, apparel, and more.
-- Store tour to view best practices by Dallas-area retailers who serve the Hispanic community.
Last year's Summit, held in Chicago, attracted more than 500 attendees composed of retailers from across all channels of retailing, major consumer products goods manufacturers, advertising agencies, and consultants.
Publication partners for Hispanic Retail 360 include Progressive Grocer, Adweek's Marketing y Medios, and Convenience Store News. The Mexican American Grocer Association, NACS (The Association for Convenience & Petroleum Retailing), GMDC (General Merchandise Distributors Council), and the California Independent Grocers & Convenience Stores are among the trade association sponsors.
This year's sponsors include Coca-Cola, Anheuser-Busch, Vertis, CityReach Latino, Kraft, Hershey, and McLane Co. Several sponsorship packages are still available. For more information on sponsorships, please contact Jeff Friedman, vice president, customer media, Nielsen Business Media, at 646-654-7452, or email: [email protected].
For registration information, please contact Lois Miller at [email protected] or go to www.hispanicretail360.com.