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    Cooperative Supermarket Marketing Group Forms Ad Agency

    GOODLETTSVILLE, Tenn. -- Alliance Marketing, a regional retail cooperative marketing group serving over 200 supermarkets in the Southeast, has formed an independent full-service ad agency that will serve its members as well as other retailers.

    GOODLETTSVILLE, Tenn. -- Alliance Marketing, a regional retail cooperative marketing group serving over 200 supermarkets in the Southeast, has formed an independent full-service ad agency that will serve its members as well as other retailers.

    Ad Solutions Group (AdS) will provide full-service advertising and marketing solutions, including print, layout, design and production services, broadcast and outdoor media management/ placement, Web services, market research, and brand management.

    The ad agency's current clientele list includes Houchens IGA, HG Hill Food Stores, Lucky's Food Stores, Piggly Wiggly, Cee Bee, Foodtown, Food Rite, Superlo Foods, and other independent retail banners.

    AdS is being managed by 25-year advertising and marketing veteran Lyman Black Jr., who formerly served as general manager of Fleming's advertising facility in Oklahoma City, Okla. "The Alliance Marketing group has been in existence for about 15 years," Black told Progressive Grocer. "They struggled when the Fleming bankruptcy took place several years ago. But since then they've grown like crazy. They decided it was time to provide their group with full ad agency services and also market that agency to outside folks as well."

    The agency will operate out of offices in Goodlettsville, Tenn.

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