Whole Foods Expands Prime Rewards to More than a Dozen Additional States

Following its rollout of special savings for Amazon Prime members in all its Florida locations, natural grocer and Amazon subsidiary Whole Foods Market is expanding the incentives to 121 more stores across 12 states, as well as all 365 stores nationwide.

The program, which gives Prime members an additional 10 percent off hundreds of sale items and weekly deep discounts on select bestsellers, is now also available in select stores in Arkansas, Colorado, Idaho, Kansas, Missouri (Kansas City area), Louisiana, New Mexico, northern Nevada, northern California, Oklahoma, Texas and Utah, in addition to the 365 locations, which include nine open locations, one soon-to-open store and a dozen-plus planned locations. Prime member deals are prominently featured in stores, and customers can also learn about many of the offers through the Whole Foods mobile app.

Prime members will receive the exclusive deals and savings by scanning their Whole Foods mobile app at checkout. New and exclusive offers will rotate weekly.

This week, for instance, Prime members in these new locations can enjoy exclusive offers on such popular products as:

• Organic raspberries: $2.50 per 6-ounce container
• Responsibly-farmed tail-on white shrimp: $12.99 per 2-pound bag (save $5)
• Antibiotic-free rotisserie chicken: $6 each (only on May 30)
• Back to Nature crackers and cookies: two packages for $5
• All probiotic supplements: 40 percent off (only June 1-3)

“From delicious dinner options like shrimp or rotisserie chicken to fresh organic raspberries, we’re offering savings on products customers love and can enjoy with their families,” said A.C. Gallo, president and COO of Austin, Texas-based Whole Foods. “Exclusive deals like the sustainably caught halibut were a huge hit in Florida, and we’re excited to partner with our suppliers to bring Prime members even more discounts on seasonal favorites and everyday staples.”

Whole Foods launched the program two weeks ago, following the retirement of its rewards program the previous month. The program made its debut in all Florida locations, with the plan to expand nationwide starting this summer. Incorporation of Amazon Prime membership has been expected to happen since the acquisition last August, when Amazon said it would begin integrating its Prime membership program into the Whole Foods POS system, allowing Prime members to receive “special savings” and in-store benefits upon completion of the integration.

While the exact number of Prime members who also shop at Whole Foods is unknown, research from Morgan Stanley last September claimed about 40 percent of Whole Foods shoppers – or 5 million households – weren’t Prime members at the time of Amazon’s Whole Foods acquisition. However, by the end of 2019, Amazon is expected to have converted half those shoppers, the research firm added.