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JACKSON, Mich. -- Dawn Food Products, Inc. here has redesigned its Web site, which the company said now provides a comprehensive collection of bakery resources such as recipes, decorating ideas, a planning calendar, and foodservice and bakery trends, to help make its customers' businesses more successful.
"Our goal is to provide customers with a compelling reason to come back and visit the Dawn Web site regularly as a vital source of industry information," said Jennifer Wurzer, Dawn's Web site team leader. "We are committed to keeping the site dynamic and fresh, so that it will provide ideas and inspiration for our customers' bakeries each time they visit."
Wurzer said the theme of the Web site, "Creating Happiness," expresses the joy and pleasure people find in the sharing of baked goods in cultures around the world. "Photographs throughout the Web site show bakery products are a central part of everyday life, whether Dawn is helping people celebrate special moments or just putting a big smile on a child's face," said Wurzer. "The images also show Dawn understands our goal is pleasing our customers' customers, the final consumers of our products."
Dawn Food's new U.S. site will be joined later in 2007 by interconnected sites for Dawn Canada, Dawn Mexico, and Dawn UK/Western Europe.
Dawn is launching the new site with an advertising campaign in bakery publications and on industry Web sites. Visitors who sign up on the site will receive a gift from Dawn.
For more information, visit www.dawnfoods.com.