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NEW YORK & HAARLEM, the Netherlands -- In a move that emphasizes its best-known brand name and underscores a commitment to create an integrated, streamlined global organization, VNU, the parent company of Progressive Grocer, said yesterday it is changing its name to The Nielsen Company.
Immediate steps to launch the new branding for the company include the introduction of a new corporate Web site, (www.nielsen.com) and graphic identity. The new identity will be rolled out progressively by all Nielsen businesses during 2007.
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.