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TYLER, Texas - Regional independent Brookshire Grocery Co. plans to add an enterprise retail suite to strengthen its customer-centric approach by enabling a deeper understanding of its shoppers' needs.
The retailer selected SAP for Retail solutions to complement the financials and human resources applications from SAP that it's currently using. In the process, Brookshire will replace eight disparate systems to provide a single source of information to its users.
Brookshire is currently running SAP applications for financials, which went live in October 2004, and human resources, which went live in March 2006. It will leverage the integrated, end-to-end retail solutions from SAP for merchandise and assortment planning, forecasting, and replenishment as well as point-of-sale data management.
"We are confident that SAP will help us get closer to the customer, as we ensure that the right products are on the shelf with the right price that customers want," said Marvin Massey, Brookshire's c.e.o.
The SAP solutions will support Brookshire's short- and long-term growth plans of expanding into new markets and growing the number of stores over the next five years. By consolidating information onto a single platform, executives will be able to capitalize on new opportunities that anticipate customer needs and offer an inspired shopping experience, according to SAP. Previously, data was scattered across the organization in paper form or in several disparate legacy systems.
Brookshire Grocery Co. operates more than 150 Brookshire, Super 1 Food, and Ole Foods supermarkets in Texas, Arkansas, Louisiana, and Mississippi. The company also owns two distribution centers, a dairy, a fleet of nearly 350 vehicles, and SouthWest Foods, a private label manufacturing unit.