You are here
SAN FRANCISCO, CA - Pay By Touch today launched its SmartShop service, which combines its biometric technologies with its data-driven marketing services to provide a marketing solution for retail environments that is strictly targeted to the individual consumer.
SmartShop gives shoppers customized offers on the products they buy most when they enter the store - before they shop, and was piloted at Green Hills Market of Syracuse, N.Y., a retail operation known for leveraging shopper data to create a relevant shopping experience.
"The SmartShop service has been extremely popular, and shopper participation is already impacting 50 percent of store revenue," said Gary Hawkins, c.e.o., Hawkins Strategic and proprietor of Green Hills. "We have seen offer redemption rates exceeding 20 percent, and SmartShop is driving a significant increase in revenue."
Here's how it works: When shoppers enter the store, they scan their finger at the SmartShop kiosk to get a printout of 12 to 16 personalized offers based on their purchase history. To redeem these offers, they scan their finger again at the checkout. No paper coupons are required.
SmartShop uses a Web-based management system for customized campaign creation and real-time targeting, and the offer engine was developed to learn from each shopping trip to generate the next set of rewards.