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GOLDEN, Colo. - Coors Brewing Co. tapped Bryce McTavish to join the company as v.p., channels and sponsorships on Jan. 22. In this role, McTavish will guide the company's long-term sponsorship and channel marketing strategy.
McTavish has more than 20 years of experience in marketing, branding, and advertising, including more than 15 years of experience in the beer industry. On both the agency and the client side, he has developed and led marketing plans for a number of high-profile consumer product companies.
Coors Brewing Co. is a subsidiary of Molson Coors Brewing Co. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA, and Zima XXX